Billdu

A complete rebranding of a company helping small businesses with an all-in-one app.

Test

Diligence, Friendliness, Speed. Three keywords that define Billdu. Those keywords are what we used to set the brand apart from the competition. We created a consistent visual brand ecosystem that would make the keywords pop up in the client’s and customer’s mind immediately after seeing any brand element. At-the-time generic-looking Billdu evolved to be globally successful, building on its own characteristics.

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Billdu beaver mascot holding an orange surfboard with the Billdu logo and giving a thumbs-up.
tailor-made fluent device in the form of an amiable beaver
Global-ready and culturally neutral mascot
Tail pattern referring to the Billdu logo
Eight Billdu beaver mascot poses on blue, including holding a phone, a megaphone, a “Sale” bag and a “Don’t worry” flag.
Large blue “Yeah” lettering on orange with a white peace-sign hand and the Billdu logo.
Billdu beaver mascot riding a rocket marked “Invoice” as it launches through orange clouds on blue.
Hand holding a phone showing the Billdu site: a beaver mascot and the headline “All the business tools you need in one app”.
Billdu website on a laptop against a blue background, with a thumbs-up beaver mascot and “All the business tools you need in one app”.
Unique set of icons
Derived from Billdu's fluent device
Four blue and orange line illustrations of hands: pulling a lever, waving a flag, making a peace sign and holding a trophy.
White tote bag on blue printed with “Invoice!” four times, the O replaced by the Billdu beaver, with the Billdu logo below.
Three white Billdu app store cards on blue: “First two months are on us.”, “Always with you.” and “Send invoice and save your time.”

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Ready. set. goBigname!