Biosynth

Biosynth is the global leader in complex chemical synthesis, headquartered in Switzerland with offices and production sites in 7 countries. After rapid growth through the acquisition of four companies, its visual identity had become fragmented and no longer reflected a market leader. GoBIGNAME delivered a full brand refresh built for consistency at global scale. At its core is a distinctive logotype with a moving edge that travels across the canvas - a simple, ownable device that signals innovation and links product to service in one system. Biosynth is the only company in its segment to connect product and service this directly. The refreshed identity unifies four acquisitions under one brand, gives Biosynth a coherent presence across all 7 countries, and positions the company clearly as the leader in complex chemical synthesis.