Gardeon

Visual identity redesign and unique fluent device creation for Gardeon's expansion to the DACH region.

Test

Our new fluent device became the main element of the entire brand evolution. Thanks to the mascot, Gardeon, and its innovative products will always be one step ahead of its competition, whose solutions are often conventional and old-school.

The unique and dominant visualisation of the mascot's head is derived directly from the brand's logo and is able to convey emotions and react to changes in its environment by moving its eyes, eyebrows, or mouth. As a result, there are countless options for interactions with potential customers in both online and offline formats.

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Gardeon mascot with a green one-eyed smiling head, black body and white gloves, waving with one hand raised on white.
Close-up of the Gardeon mascot’s black arms crossed over its chest, with its green smiling face above, on black.
Gardeon mascot’s white-gloved thumbs-up on a green background above white boots on a white floor.
a culturally neutral mascot, ensuring seamless foreign expansion.
We did our homework
Gardeon social posts on black: “Black Friday 30% off”, a garden house under the word “Done” and mascot ads for garden houses.
Two line drawings of the Gardeon trade fair stand with the logo, the German slogan “Modernes Gartenhaus mit Designputz” and the green mascot.
Black Gardeon stand wall reading “Moderne Gartenhäuser mit Designputz” above a solar panel on a garden house roof with a green door.
Gardeon trade fair stand seen from above, with black walls, a rooftop solar panel, a green door and visitors talking to staff.
Illuminated white lettering “Moderne Gartenhäuser mit Designputz” on a glossy black Gardeon stand wall next to a green door.
Green Gardeon truck with a black trailer reading “New garden house in this truck” beside the Gardeon mascot.

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