Gymbeam
Brand Identity & Packaging Design for the No.1 Supplement Sports Brand in Europe
Test
GymBeam’s brand refresh brings a sharper, more dynamic identity to match its growing presence in the fitness world. With a redesigned logo icon, a bold orange visual direction, and a new packaging system, the brand now feels more unified, energetic, and instantly recognizable across every touchpoint.
At the heart of the system is the GymBeam “G”, designed into a distinctive visual foundation that shapes layouts, patterns, and movement across the entire brand. It becomes more than a symbol, acting as a flexible device that connects packaging, communication, and digital spaces into one coherent and instantly recognizable identity.
“The result must not just be a simply new look, but a unified ecosystem built for modern attention spans, capable of moving seamlessly between shelf, screen, space, and community while remaining instantly recognizable at every scale. ”
Across every touchpoint, the identity stays consistent yet adaptable, moving easily between packaging, digital, and physical spaces without losing clarity. The system is built to scale, allowing expression and variation while maintaining a strong core structure anchored by the GymBeam “G” and its visual language.
The packaging system starts with the creatine pouches, defined by a bold bright orange base and a large, confident “G” that immediately anchors the product line. Built for strong shelf impact and clarity, the design combines high contrast, simple structure, and a dynamic typographic system to create instant recognition and a clear hierarchy across the range.
“GoBIGNAME helped us redefine how GymBeam shows up as Europe’s leading sport supplement brand.”
- Dalibor Cicman, CEO GymBeam
