HUBHUB

HubHub, by real-estate group HB Reavis, has grown from a co-working space into an ecosystem for new and growing businesses. As HubHub expanded beyond a single location and a single offering, it needed an identity flexible enough to work globally, across countries and across a widening range of services. GoBIGNAME delivered a brand identity built for that scale - one coherent system designed to hold together as the ecosystem grows and adds new spaces, programmes, and partners. The identity gives HubHub a consistent, recognisable presence wherever it operates, signalling a single connected ecosystem rather than a collection of separate venues. The result is a brand that matches HubHub's ambition: a global platform for businesses to grow, with an identity ready to expand into new markets without losing coherence.