RimRebelion

RimRebellion is a cycling apparel brand built for riders who push boundaries and explore the unknown. The brand needed a name and identity rooted in cycling culture, distinctive enough to be recognised from a distance. GoBIGNAME created the name RimRebellion, playing on 'rebellion' to capture brave, confident cyclists, and built a narrative grounded in cycling tradition and the exploration of the environment. The badge shape draws on the wayfinding poles found on gravel roads, with emphasis on the word RIM so it works as an identifier visible from afar. Paired with bespoke script lettering, it adds a sense of tradition. We also advised on the eCommerce implementation, making sure the identity translates into a strong digital experience. RimRebellion later opened a physical store in the renowned Zwirn complex in the city centre.