Swiss Activities
Built in 2020, funded by 2021, now one of Switzerland's biggest activity platforms. We gave it an brand identity & mascot design to match the scale.
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Swiss Activities has become one of Switzerland's leading platforms for discovering and booking experiences - from mountain railways and ski passes to paragliding, lake cruises and chocolate workshops. With hundreds of activities across the country, the platform makes exploring Switzerland effortless, but its visual identity no longer reflected the warmth, simplicity and excitement of the journeys it helps create.
Our challenge was to transform Swiss Activities from a booking platform into a memorable travel companion.
At the heart of the new identity is Alpi - a playful mountain spirit designed to guide users through every stage of their adventure. More than a mascot, Alpi becomes the brand's most distinctive asset: pointing, celebrating, carrying tickets, highlighting important information and interacting naturally throughout the product. Every gesture reinforces the idea that Swiss Activities is always there to help you discover what's next.
At the heart of the new identity is Alpi - a playful mountain spirit designed to guide users through every stage of their adventure. More than a mascot, Alpi becomes the brand's most distinctive asset: pointing, celebrating, carrying tickets, highlighting important information and interacting naturally throughout the product. Every gesture reinforces the idea that Swiss Activities is always there to help you discover what's next.
The new identity elevates Swiss Activities beyond just a booking platform, turning it into a memorable brand that lingers in people's minds long after their adventures conclude.
The new identity elevates Swiss Activities beyond just a booking platform, turning it into a memorable brand that lingers in people's minds long after their adventures conclude.
