Swiss Activities
Built in 2020, funded by 2021, now one of Switzerland's biggest activity platforms. GoBIGNAME gave it a brand identity and mascot design to match the scale.
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Swiss Activities helps people discover and book experiences across Switzerland: mountain railways, ski passes, paragliding, lake cruises and chocolate workshops. The platform grew fast, but its visual identity no longer carried the warmth, simplicity and excitement of the trips it sells.
The brief for GoBIGNAME was to turn a booking platform into a travel companion people remember. In a category where most competitors look alike, the new identity needed one distinctive asset that customers would recognise across the whole booking journey.
At the heart of the rebranding is Alpi, a playful mountain spirit. His long arms are his signature: they point the way, just as a local friend would when showing you the best spots and how to get there.
Alpi works inside the site, so he is more than a decoration on a landing page. He points to the next step, carries tickets, highlights important information and celebrates with users once a booking is done. Every gesture tells customers that Swiss Activities is there to help them discover what comes next.
The identity also includes a custom icon set that matches Alpi's playful style. The icons help users find their way through activity categories and key information across the platform.
The new brand identity gives Swiss Activities a character that customers recognise and remember long after their trip. Alpi is also ready to step off the screen as a plush toy, giving the brand a physical touchpoint that travellers can take home. When customers compare several booking sites at once, a brand character that guides them through the booking flow builds recognition faster than a logo alone.
