Voxberg

Create a bold, international name for a premium line of supplements and fitness nutrition products. The brand needed to convey strength, expertise, and credibility—without sounding like a typical generic supplement brand. Unlike most competitors, Voxberg is deeply rooted in science and research, with full control over product development—from idea to final packaging.

We applied our BigNameTheory™ framework to create a name that would scale with the brand’s ambition and meet key naming criteria. First, we ensured the name was distinct from the competition in this crowded segment, not cliché or trendy, and supported by available domains. We prioritized global applicability, ensuring it was easy to write down and pronounce. Additionally, the name passed our trademark readiness checks, ensuring its protection across key markets.

Voxberg - A strong, distinctive name formed from vox (voice, authority) and berg (mountain, stability). It evokes credibility and structure—mirroring the brand’s commitment to research, innovation, and performance. Voxberg feels like a brand that’s been around for decades, built on knowledge, and ready to become a hype.