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Nützliche Beiträge und Tipps für Gründer, Unternehmensinhaber und Marketing Managers

Andreas Kistler / Created 30.12.2021 / 108 Views

10 Tipps zur Namensgebung deines neuen Unternehmens

Unsere Erfahrungen von über 100 Unternehmensgründungen die wir begleitet haben. Wie du für dein Unternehmen einen Namen findest, um weltweit erfolgreich zu sein.

Created 20.9.2021 / 564 Views

How brands can communicate effectively in the era of consumer overstimulation

In this article, a special focus will be on a brand asset called fluent device. After reading this article, you will be able to answer the following questions: What are fluent devices? How effective are they compared to other brand assets, and what are possible use cases?

Eli Šimon / Created 23.6.2021 / 658 Views

Top 3 trademark mistakes (that even large companies do)

A trademark can easily happen to be your company's most valuable asset - and its lack will be a lack of protection you'll sorely miss. Think of trademarks as a form of insurance for your brand. To be able to call out (and stop) those copying you with the law on your side is only a part of it; not receiving infringement claims and potentially losing your name is the other important part.

Eli Šimon / Created 18.4.2021 / 805 Views

A business horror: Your brand without a trademark

Do you know the main reasons for having your brand registered as a trademark? To many, it sounds either unimportant or intimidating. Here are reasons why - and why it doesn't have to be, followed by six real-life insights helping you understand the whys and the how-tos.

Mirka Pastierová / Created 28.9.2019 / 14829 Views

Company names and their types

Do you need an abstract or descriptive name? Different categories of company names bring different benefits. Knowing the different types of titles can help you greatly clarify your idea of a company name.

Michal Pastier / Created 28.9.2017 / 10904 Views

12 questions before choosing the best name

To be sure which name is the best, ask yourself the questions below. The name that gets the highest number of positive responses from you should be the one you choose.

Lucia Jakúbková / Created 28.9.2017 / 6108 Views

9 common questions about trademarks

If you own a small company, you might not have solved a less eye-catching and yet still critical problem in starting up a business – protecting your business name. How can you avoid problems before you invest too much into branding? Our legal department will answer your frequently asked questions about registering trademarks in Slovakia, the European Union and globally.

Mirka Pastierová / Created 28.9.2017 / 17360 Views

10 tips how to name your startup

We were surprised how much time company founders spend coming up with a name. When you are dedicating so much effort to doing that, you had better do it well. Setting up a business is wonderful. Do not jeopardise the transnational growth of your company with a name that is either regional or too much bound to one product category. There are actually many more rules. You ought to read them now rather than spend your money and time later on rebranding.

Mirka Pastierová / Created 28.9.2017 / 7333 Views

10 reasons to change your company or product name

Why do companies change their name? Generally, in order to increase earnings, save on communications or prevent losses in new markets; or simply because they want to say something important about themselves.

Mirka Pastierová / Created 28.9.2017 / 114456 Views

Most interesting names of big company meeting rooms

Stand out from "cubicle" organisations and express your corporate culture through your meeting room names. Instead of boring, hard-to-remember numbers designating your rooms ("Was it 218 or 318?"), meeting somewhere like the Bat Cave would be much easier to picture. And if people from the press are coming to you for a "tour", such a name would be a source of some great stories.