Nützliche Beiträge und Tipps für Gründer, Unternehmensinhaber und Marketing Managers
Do you know the main reasons for having your brand registered as a trademark? To many, it sounds either unimportant or intimidating. Here are reasons why - and why it doesn't have to be, followed by six real-life insights helping you understand the whys and the how-tos.
Do you need an abstract or descriptive name? Different categories of company names bring different benefits. Knowing the different types of titles can help you greatly clarify your idea of a company name.
To be sure which name is the best, ask yourself the questions below. The name that gets the highest number of positive responses from you should be the one you choose.
If you own a small company, you might not have solved a less eye-catching and yet still critical problem in starting up a business – protecting your business name. How can you avoid problems before you invest too much into branding? Our legal department will answer your frequently asked questions about registering trademarks in Slovakia, the European Union and globally.
We were surprised how much time company founders spend coming up with a name. When you are dedicating so much effort to doing that, you had better do it well. Setting up a business is wonderful. Do not jeopardise the transnational growth of your company with a name that is either regional or too much bound to one product category. There are actually many more rules. You ought to read them now rather than spend your money and time later on rebranding.
Why do companies change their name? Generally, in order to increase earnings, save on communications or prevent losses in new markets; or simply because they want to say something important about themselves.
Stand out from "cubicle" organisations and express your corporate culture through your meeting room names. Instead of boring, hard-to-remember numbers designating your rooms ("Was it 218 or 318?"), meeting somewhere like the Bat Cave would be much easier to picture. And if people from the press are coming to you for a "tour", such a name would be a source of some great stories.