The Edge of Innovation
With offices and production sites in 7 countries, the acquisition of 4 companies was complemented by a fresh and consistent visual identity showing Biosynth’s edge of innovation.
“The Edge of Innovation” idea comes from Biosynth’s business model. Biosynth is the only company in the segment connecting the product and service. The edge holds onto the logotype and moves around the canvas with it. Stretching the edge allows for unlimited layout possibilities.
As per client request, we didn’t change the original palette since it carries a lot of brand equity. Instead, we enriched the original spectrum with hover states, making it suitable for digital use.
To move the logotype on every application poses a lot of responsive challenges. The solution—use only the icon when the surface is too small. Therefore, no format is a limiting factor in creating brand applications.
A COMPLETE GLOBAL REBRANDING
NEW, CONSISTENT VISUAL ECOSYSTEM
A BRAND WITH ALL THE ELEMENTS FOR ONLINE AND OFFLINE, LOCAL, AND GLOBAL COMMUNICATION
A DIGITAL-FIRST BRAND READY FOR GLOBAL GROWTH