Redesign for a manufacturer of iconic light-sport aircraft used in over 30 countries worldwide.
Global brand of the digital era
GoBigname® fulfilled the need of a light-sport aircraft manufacturer: preserve the brand heritage and unify the brand identity for use on aircraft and in catalogues, physical showrooms, and the digital ecosystem.
Improved brand recognition and visibility
The new unique brand codes (symbol, colour, font) refer to the 80-year craftsmanship tradition of aircraft manufacturing in the Czech Republic, shifting it to the modern era across all communication channels. The Ruby Chrome emblem was inspired by Czech crystal and works in 3D both on aircraft and in the online environment. It also introduces the new ruby colour which underscores the plane manufacturer’s uniqueness and attention to detail and makes the brand communication visually consistent.
Modern aerodynamic typeface
The rebranding effort includes a custom typeface created by GoBigname® type designers containing references to the dynamics of airflow when a plane is airborne. The result is a unique aerodynamic font introducing modern and dynamic aspects in the communication of Cruiser Aircraft, be it on the web or in their catalogues.
New product presentation concept
The designer team at GoBigname® managed to capture the element of aircraft craftsmanship in the presentation of new Cruiser Aircraft models. The font used for the names of individual models is reminiscent of handwriting synonymous with handicraft and calligraphy. The human touch on such a technologically advanced and precise product along with the new colour palette help shift the manufacturer into the lifestyle category.
- Comprehensive visual ecosystem
- New Cruiser Aircraft logotype
- New Ruby Chrome emblem
- Aerodynamic tailor-made font