Bigname helped Infinario, one of the world’s fastest growing software companies in the field of marketing automation and advanced AI data analytics, to rename itself and create a comprehensive visual identity for the new Exponea brand.
Global Growth Visual
The UK-based Slovak company runs offices out of not only London and Bratislava, but has also opened branches in Prague, Moscow, Edinburgh and Palo Alto, California, putting their visuals in position for global brand presentation and distinction from competitors. The identity is also ready for simple and functional use, both in communication and in the analytical product itself.
Taking an analytical approach toward the analytical tool
The Exponea spectrum consists of twelve colours defined for the most accurate presentation of data and graphs. Exponea’s main corporate colour is yellow, while its role is to maintain consistency in analytics tools and communications. Even the selection of fonts ensures good readability of important analytical data, where functionality is number one. The "E" is the physical element of a tag whose model is always ready for photo shooting or events.
- Global-ready brand
- Strong visual identity
- Wide colour palette for tool
- Physical symbol