Rebranding and packaging design for premium jam producer designated for international markets.
Founders are the identity
Unique combinations of Gentlejam jams with exclusive alcohol deserve a unique visual identity prepared for world markets. GoBigname® also visually referred to the two founders in the design process through two lines of the brand's new graphic elements. Their combination and enthusiasm for this matter enabled the emergence of a Slovak product that is successful worldwide.
Secret recipe as a part of the packaging
Behind each Gentlejam product is a secret recipe. We placed them on the new packaging in an encoded graphic form. You can see and taste them, but you are not able to replicate them. It is also in this way that we emphasise the uniqueness of Gentlejam products.
- Complete Rebranding
- Package design for whole product portfolio
- Unique typographic solution
- The creation of storytelling