Name and visual identity design based on cycling dynamics.
We searched for the name’s story in Hawaii
How to bring the joy of cycling for all to a new brand? The inspiration to create a cheerful and optimistic name which would stand out among serious looking competition was found in Hawaii. They call cycling Holo Kaa and if you move a lot, they say Holo Holo. This created a unique and resonant name HoloKolo with a potential of a universal trademark worldwide.
GoBigname® put cycling dynamics to the cheerful HoloKolo through the unique lettering of the logo, which has an inclined look and a broader cut. The letter o throughout the name, therefore, not only evokes wheels but also an inclination that literally evokes movement.
- A comprehensive visual ecosystem
- Online and offline channel optimisation
- New logo referring to cycling dynamics
- Unique typographic solution