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Holokolo

Name and visual identity design based on cycling dynamics.

We searched for the name’s story in Hawaii 

How to bring the joy of cycling for all to a new brand? The inspiration to create a cheerful and optimistic name which would stand out among serious looking competition was found in Hawaii. They call cycling Holo Kaa and if you move a lot, they say Holo Holo. This created a unique and resonant name HoloKolo with a potential of a universal trademark worldwide. 

Cycling lettering

GoBigname® put cycling dynamics to the cheerful HoloKolo through the unique lettering of the logo, which has an inclined look and a broader cut. The letter o throughout the name, therefore, not only evokes wheels but also an inclination that literally evokes movement.

 

  • A comprehensive visual ecosystem
  • Online and offline channel optimisation
  • New logo referring to cycling dynamics
  • Unique typographic solution

“Working with GoBigname® on any project is not only about the professionalism of each team member or the high quality of the output, but mainly about the solutions that have shifted our business into dimensions that we haven’t yet considered or haven’t seen them because of the deep immersion in the everyday routine. At the same time, it is an agency that can tailor the logo and help with the implementation of solutions and which shares your happiness if it works. I was very pleasantly surprised that, despite the big business the company has to manage, they treat every task with the utmost professionalism and support. I always look forward to our collaborative work, which by far has exceeded the services they offer in their basic business profile. We are not only enjoying the top-level HoloKolo logo, but also the fact that GoBigname® is involved in our positioning, strategy, direct marketing tool visuals and other upcoming activities.”

Andrea Podstrelencová CEO Holokolo
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