HB Reavis’ HUBHUB has gradually transformed from a coworking space to an ecosystem for both new and growing businesses, therefore it needs an identity that will work globally.
The age of second-long attention spans
Designing just a logo is no longer enough because no-one would be able to recognise it on social networks while flying over newsfeeds. Thus, a pattern that is easy to remember became the symbol for recognising the HUBHUB brand, linking communication together due to the variety of background spaces available for many types of content.
From social media to physical space
The pattern of symbols originates directly from the HUBHUB logotype. The random arrangement of individual symbols within the proportional network and the subsequent rotation creates a unique image system adaptable to different forms of use that range from the decorating of rooms to the branding of clothing.
Colour for resolution
The choice of colour combinations takes into account the concentration on a progressive target group and the use of materials in common HUBHUB spaces. The basic colour palette is complemented by a shadow hue that acts as an interlayer and produces a complex visual identity that is modern and variable.
- New visual identity
- Own design pattern
- Unique colour palette
- Online/offline usage