Can milling machines possibly have fans enthusiastically watching for each new change? Because the rebranding brief for Vyroba13 included the phrase "Maniacs Who Live with It" Bigname were inspired to create KultKraft.
New name attracts more clients
Because the client was open to a departure from the ordinary, Bigname were able to bring some emotion to the conservative B2B segment of milling, thermoforming and 3D printing. KultKraft is a new name that not only differentiates it from the competition, but opens up entirely new ways of communicating. It works great, both in social media and on machines that do the milling. Thanks to the name, the company is attracting more innovative clients.
Unusual identity in the segment
Linear lettering and colour selection moved the company to a completely different level. Having a visual identity that breaks away from the clichés typical of the segment allows a "life style" brand to emerge. The logo itself has been designed so that it can be used not only in promotional materials, but also with the very products that are the real heroes of communication. Thus, Bigname have adapted the responsiveness of a logo line subject to the technical parameters of even the smallest drill without ever deforming the concept.
- B2B rebranding
- New look and feel
- Social media ready
- Unique visual identity