This is the name and identity of a special team of architects and designers who are designing innovative and functional workspaces under the HB Reavis brand name.
Naming based on visual potential
The visual word origami, whose philosophy emphasises simplicity and aesthetic balance, was the best-fitting word BigName found for a playful and "non-corporate" new brand. To facilitate the identification, search, and registration of the trademark, the neoplasm Origameo was created.
Its simplified logotype makes it easy for the brand to be used in materials and in conjunction with another brand. The selection of colours evokes a harmonious workspace and these colours have also been adopted successfully to HB Reavis’s new visual identity, too.
- Global-ready naming
- .com domain
- Custom type solution
- Complex visual identity