Origameo

Naming based on visual potential

The visual word origami, whose philosophy emphasises simplicity and aesthetic balance, was the best-fitting word BigName found for a playful and "non-corporate" new brand. To facilitate the identification, search, and registration of the trademark, the neoplasm Origameo was created.

Its simplified logotype makes it easy for the brand to be used in materials and in conjunction with another brand. The selection of colours evokes a harmonious workspace and these colours have also been adopted successfully to HB Reavis’s new visual identity, too.

Bigname showed us, as they were creating our brand, that such a step is composed of a number of important details that come together as a whole. We were convinced by their approach to the creative process, professional reasoning and the level of the outputs they presented us to cooperate with them on another project.

Tomáš Meliško Strategy and Team Leader, HB Reavis