Origameo

This is the name and identity of a special team of architects and designers who are designing innovative and functional workspaces under the HB Reavis brand name.

Naming based on visual potential

The visual word origami, whose philosophy emphasises simplicity and aesthetic balance, was the best-fitting word BigName found for a playful and "non-corporate" new brand. To facilitate the identification, search, and registration of the trademark, the neoplasm Origameo was created.

Its simplified logotype makes it easy for the brand to be used in materials and in conjunction with another brand. The selection of colours evokes a harmonious workspace and these colours have also been adopted successfully to HB Reavis’s new visual identity, too.

Global-ready naming
.com domain
Custom type solution
Complex visual identity

Bigname showed us, as they were creating our brand, that such a step is composed of a number of important details that come together as a whole. We were convinced by their approach to the creative process, professional reasoning and the level of the outputs they presented us to cooperate with them on another project.

Tomáš Meliško Strategy and Team Leader, HB Reavis

Next project

Exponea
Bigname helped Infinario, one of the world’s fastest growing software companies in the field of marketing automation and advanced AI data analytics, to rename itself and create a comprehensive visual identity for the new Exponea brand.