When PowerCoffee expanded their range, Bigname helped them create a new Powerlogy brand and their visual identity with a tailor-made font.
Purity and maximum effect
All Powerlogy products are free of preservatives, flavourings, dyes, gluten, lactose and classic sugar, using healthier coconut sugar instead. This purity was also incorporated into the visual identity with the continued use of the dominant white color, while adding transparent surfaces to selected packages so the brand has nothing to hide.
Font as the basis for visual communication
The dominant custom-made font has a distinctive design emphasising the contrast of individual surfaces. In addition to a distinctive color palette of products, it has become the basic visual element of the brand, connecting products and helping customers orient themsevles along the shelf as well as in newsfeeds.
Customising a modern customer
The customer’s need to know as much as possible about the product has also been incorporated into the packaging design, which is packed with information at unusual places such as on closures. Powerlogy is a functional food with pure taste and this is seen in the tonality and choice of texts, not just about how the text is composed, but also about the procedures and variations in using the product.
- New umbrella brand
- Complex visual ecosystem
- Custom typeface
- Unique type glyphs