Visual identity for a revolutionary symbiosis-building system between a building and its user.
Identity inspired by data
Symbiosy improves the working environment through the collection and interpretation of data. GoBigname® put data behind the concept of a new visual identity for the HB Reavis’s innovative brand. Interactive visual system is based on heat maps where the colour of visualisations changes according to the measured values.
Functional colours for greater efficiency
GoBigname® based the creation of colour combinations on research studying the effect of colours on human behaviour in specific situations. For example, at the background of the user interface, records of elevated temperature in the working environment are complemented by a red colour spectrum which multiplies the heat association and through this it is more likely to induce the desired reaction in users.
- A comprehensive visual ecosystem of brand
- Data for the user interface of the tool
- Online and offline channel optimisation
- Unique typographic solution