BACK

A new, award-winning visual identity complete with a 3D animated fluent device for the largest hosting services provider in Slovakia expanding to Europe.

portfolio_web_ws_mascot

WORLD WIDE WEB

Global brand of the digital era

A new, award-winning visual identity complete with a 3D animated fluent device for the largest hosting services provider in Slovakia expanding to Europe.

portfolio_web_ws_fragments
portfolio_web_ws_frame
THE POWER OF SIMPLICITY

It all started with a sketch full of emotions. We created a simple, hero-like mascot to carry a powerful message. The whole visual identity went on from there.

portfolio_web_ws_different
portfolio_web_ws_coat
A unique symbol in support of consistency

With a clear idea of a humble but powerful mascot, we connected the fluent device with a brand symbol, creating consistency across the whole brand identity. The well-known www (world wide web), as well as Websupport's logo, was combined with the fluent device's mouth.

ws_typo

No modeling like 3D modeling

 

Ideal proportions of the fluent device were found thanks to plasticine, which moved us towards 3D modeling. In the 3D space, we enhanced the color and the overall expression adjusting individual elements such as eye flare (suggesting empathy), lower ear position (as a reference to humility), or a more bloated body (introducing a feeling of softness). Additionally, the mascot was depicted in different roles to underline Websupport's area of expertise.

happy 1
websupport_portfolio_typo 1
ws-05
BIG FEATURES:

A fluent device consistent with the logo & the visual identity

A new, award-winning brand identity

A tailor-made typeface

A brand with all the elements for online and offline, local, and global communication