Published:
September 1, 2026
5
min read
How AI is Reshaping Branding
At the AI Summit in Geneva, GoBigname CEO Tomas Petrek explored how AI is practically transforming modern business beyond the hype. While AI accelerates creative workflows and market research, human empathy remains irreplaceable for building brands people love. GoBigname bridges both worlds—combining advanced AI efficiency with human-centered design to future-proof client brands.
Our CEO Tomas Petrek at AI Summit in Geneva, Switzerland
Keypoints
- Geneva Summit: CEO Tomas Petrek evaluated AI’s practical business impact beyond the hype.
- AI Strengths: Accelerates workflows, brainstorming, and market research.
- Human Edge: Empathy and intuition remain irreplaceable for true brand connection.
- Agency Approach: Combines new AI tools with human design to future-proof brands.
How AI is changing branding - and how it isn’t.
Our CEO, Tomas Petrek, recently traveled to Geneva, Switzerland, to join creators and tech leaders from around the world at the global AI Summit. The goal of the event was simple: cut through the hype and look at how artificial intelligence is actually changing the way we build businesses today.
At GoBigname, we are always testing new tools to see how they can help our clients grow faster. During the summit, Tomas joined discussions on how AI can speed up everyday creative work and make market research a lot smarter. But his main takeaway was reassuring for designers and founders everywhere: while AI is amazing for brainstorming and doing heavy lifting, it still cannot replace the human intuition and empathy that makes a brand truly loved.
We are already bringing these fresh insights back into our daily studio work. By combining the best new tech with our honest, human approach to design, we are making sure the brands we build today are fully ready for tomorrow.
CEO / Co-Founder
