Our CEO Tomas Petrek at AI Summit in Geneva, Switzerland Copy 6

How AI is changing branding - and how it isn’t.


Our CEO, Tomas Petrek, recently traveled to Geneva, Switzerland, to join creators and tech leaders from around the world at the global AI Summit. The goal of the event was simple: cut through the hype and look at how artificial intelligence is actually changing the way we build businesses today.

At GoBigname, we are always testing new tools to see how they can help our clients grow faster. During the summit, Tomas joined discussions on how AI can speed up everyday creative work and make market research a lot smarter. But his main takeaway was reassuring for designers and founders everywhere: while AI is amazing for brainstorming and doing heavy lifting, it still cannot replace the human intuition and empathy that makes a brand truly loved.

We are already bringing these fresh insights back into our daily studio work. By combining the best new tech with our honest, human approach to design, we are making sure the brands we build today are fully ready for tomorrow.