Berlin Brands Group
Complete visual system for an international e-commerce holding with its local headquarters in Berlin, Bratislava, Hong Kong, San Francisco and Istanbul
14 brands under one roof
The GoBigname® team covered at the Berlin Brands Group complex rebranding of the international CHAL-TEC company. They devote themselves to the development, design and distribution of thousands of unique products under 14 brands. The GoBigname® created a virtual ecosystem of a parent entity that is adaptable to individual brands as well as the unique fixed-width BBG monospaced font that brought consistency in all media.
Visual consistency thanks to a name
The name Berlin Brands Group became the basis for the entire visual. From its name and abbreviation BBG, a design element was created which is used not only in print but also in new designs for office and meeting room interiors. This makes the brand visible not only through the logo but also through other elements.
Company’s new visual culture
BBG employs more than 700 people on three continents and has a great potential for further growth. The biggest challenge for GoBigname® was to create the company’s visual culture which then helps to accelerate employer branding. One company and one visual language worldwide. Thanks to the customised font, a uniform platform was created that interconnects the activities of this brand in a wide communication spectrum from merchandising to the actual communication of the company with a potential client or employee.
- Comprehensive visual ecosystem for three continents
- A consistent brand for online and offline activities
- Unique BBG pattern for employer branding
- A custom BBG typeface