DistrictFX

DistrictFX is an international streetwear e-shop whose ambition is to become a brand covering both products and lifestyle.

Ikona

Ready to expand

Bigname’s assignment was to rename the already well-known e-shop “nahodsa.sk” to something that would not hold back growth in new markets, while effectively expressing the new brand’s philosophy. The word “district” both symbolises the community around its clothes and expresses sales points at various events. The DFX shortcut allows the brand to be conceptually ready to incorporate other sub-brands such as DFX Music, DFX Art, and so on.

Custom font and style

Bigname has designed a customised font that works as the base for the logo and significantly distinguishes the brand from its competitors. The letter X was created as a sign that works with the smallest formats up to the design of the packages.

In order to outline the clothes the e-shop sells, the proposed colour combination was black and white together with highlighting red. The brands sold and the seller's brands do not conflict with each other, but rather visually complement them.

Global ready naming
Sub-brands concept
Custom typeface
Online/offline visual system

Bigname are a team of people who make your project stand out and move it to the next level. Their approach is nowhere dated, with a perspective that is broad-ranging and encompassing. Give them the freedom and the results will be twice as good. Collaborating with Bigname means making the move into the big leagues, something they have put a lot of thought into. The team knows the big picture is composed of the details and this is the way they think.

Miroslav Budiš owner, DFX

Ikona

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