Dovera

Refreshing the visual identity and logo for Dovera, Slovakia’s largest private health insurance company, began with organising and simplifying the architecture of a wide portfolio of product names.

Ikona

Configuring Dovera’s naming system

The proposed new nomenclature was aimed at unifying the names of existing products, linking them to the parent’s Dovera brand and simplifying how they are communicated. Services with similar names like Bezpečné Lieky Online and Bezpečné Lieky 112 or generic terms such as Mobile App were gradually turned into names like DoveraSOS, DoveraLieky and DoveraGranty.

Toward a more effective visual ecosystem

The new icon system is based on the cross that appears in the main logo and uses a proportional system of icon combinations with product names. These rules are followed throughout the entire product line, naturally interconnecting with the parent brand to make it more recognisable. In order to preserve continuity, the corporate font and elements of the existing visual identity were used.

High-level visuals in both online and offline spaces

The brand mainly shifts toward becoming simple and compatible with the entire visual system, something that can be easily transferred into practice, as seen in the example of the designs used for the branch network and Dovera’s insurance card.

Redesign of visual identity
Product naming nomenclature
New design guidelines
Easy offline adaptation

For a long time we had felt the need to “clean up” the names of our products and services, putting them under a single Dôvera brand. To set up clear rules for verbal and visual identity was, for us, both a necessity and a challenge. Over time, I have come to believe the decision to choose Bigname was the right choice. Setting new rules, giving the corporate logo a “facelift“ and developing new design guidelines have so often turned out to be critical for our business.

Branislav Kubáň manager, Dovera

Ikona

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