Gugenio
The objective behind rebranding this children’s shoe e-shop was to create a playful brand both parents and children would love that could be easily employed as the company expands internationally.
Renaming
Prezuvky.sk is a name that limits the variety of products available, is weakly differentiated, difficult to remember and does not particularly work well in foreign markets. The word Gugenio is an internationally-known neoplasm that became the name of the new boy mascot and also part of the brand’s copy text: "Gugenial children's shoes are healthy shoes."
Mascot brings the differentiation
The mascot’s visual emotion both differentiates the brand and brings it consistency, communicating the playfulness and drollery of a child's world that is reinforced by the symbol of a styled sneaker on the boy's head. The mascot connects all online and offline materials and also works well in children's colouring sheets.
E-commerce ready
The logo’s practical use was taken into account when it was created, with a face ready to be used in speech bubbles, promotional materials, e-commerce sales promotions and more.
- Global-ready naming
- Complete visual system
- Unique drawing of character
- Own pattern
