The new name and communication identity for the leading provider of Big Data solutions and population analytics have brought modernity to the conservative world of IT.
Getting a brand name among global companies
Rebranding Adastra Partnering has enabled this progressive IT brand to be significantly distinguished from its competitors and its parent group Adastra, while communicating its excellence. Because the company had been working with the symbolism of stars, Bigname designed a name linking this theme to the speed the company achieves when obtaining values from data for customers such as Deutsche Telekom, Orange and O2.
Point visual ecosystem
Bigname also looked at the dynamics of stars in how the Instarea logo moves, which was achieved with the balanced use of dots above and below its typographic solution. The dots also complete the logo itself by linking the letters “t”, “r” and “i”". The “.is” icon with the same dot has wide communication potential because of its use in verbs and how it functions as a verb. These points and the symbol of stars, together, create a brand new eco-system.
The identity has a brave combination of colours to make the company shine at events and conferences, while communicating its modernity and openness to what shines in the eyes of enthusiasts and potential team members.
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- Motion-ready identity
- Modular branding