Children of Slovakia Foundation
Visual identity for one of the best-known NGOs focused on helping children and young people
Mature but infinitely playful brand
When creating a new communication identity for Children of Slovakia Foundation, there was a desire to preserve children’s world and, at the same time, to be able to address adult donors as well. In this case, the GoBigname® team found inspiration in children’s cubes. They can be built and combined in infinite ways and create interesting and unique patterns. GoBigname® incorporated this idea not only into the logo but also into the foundation’s entire communication identity.
All colours and no restrictions
When you give a child a colouring book, you never tell them to use a particular colour. You want to see how creative they are and how they enjoy discovering different colour combinations. Therefore, the new identity of Children of Slovakia Foundation created by GoBigname® does not have a specific colour defined. This makes each project unique, yet consistent, as it refers to children’s cubes.
- A comprehensive visual ecosystem
- Online and offline channel optimisation
- New logo referring to foundation values
- Unique typographic solution
