The first company, co-owned by Boston Bruins club captain Zdeno Chára, needed a name for technology and a visual identity functioning not only in the NHL environment.
A name for new technology under patent protection
Behind the word Rezztek® is a combination of the word resin, which is part of the material, and a capital Z from the Zdeno Chára’s nickname Big Z. The name from GoBigname® workshop semantically and visually promotes the very joining of two Zs into a unique symbol. Customised graphic labelling and reference to Zdeno Chára help Rezztek® to sell to those who want better control of the puck and faster and more accurate shots.
Preparation of the brand for the American hockey market
One of the most important tasks for GoBigname® was to prepare the brand’s visual in a way to capture the international hockey market and to promote it in the US as much as possible. The media base for the Rezztek® symbol are photos of players in action or on the bench.
- Name of a patented technology
- Unique symbol for brand identification in the media
- A comprehensive visual ecosystem for manufacturer and partners
- Customised graphic labelling for all brand materials