GoBigname | Branding Naming Trademarks

Identity inspired by data

Symbiosy improves the working environment through the collection and interpretation of data. GoBigname® put data behind the concept of a new visual identity for the HB Reavis’s innovative brand. Interactive visual system is based on heat maps where the colour of visualisations changes according to the measured values.

Functional colours for greater efficiency

GoBigname® based the creation of colour combinations on research studying the effect of colours on human behaviour in specific situations. For example, at the background of the user interface, records of elevated temperature in the working environment are complemented by a red colour spectrum which multiplies the heat association and through this it is more likely to induce the desired reaction in users.

A comprehensive visual ecosystem of brand
Data for the user interface of the tool
Online and offline channel optimisation
Unique typographic solution

"We were very pleased with the result which GoBigname® colleagues succeeded to deliver for our smart building solution brand of Symbiosy. The task was to help us create very distinctive visual identity for our Symbiosy brand and we are very happy about the outcome. GoBigname® created for us design which was spot on for our brand personality, they thought through very widely all the aspects of the brand to the level of our software GUI. they designed for us truly very distinctive, but most importantly very functional visual identity for our smart building solution."

Peter Terpak Group Marketing & Communications Director

Ikona

Next project

Slido
A logo refresh and a custom-made font for the global Q&A platform Slido, which has already been used by over 45 million event participants.