Global Brand Refresh
Global brand of the digital era
GoBigname® fulfilled the need of a light-sport aircraft manufacturer: preserve the brand heritage and unify the brand identity for usage on aircraft and in catalogues, physical showrooms, and the digital ecosystem.
Improved brand recognition And visibility
The new unique brand codes (symbol, colour, font) refer to the 80-years-long craftsmanship tradition of aircraft manufacturing in the Czech Republic, shifting it to the modern era across all communication channels. The Ruby Chrome emblem was inspired by the Czech crystal and works in 3D both on the aircrafts and in the online environment. It also introduces the new ruby colour which highlights the plane manufacturer's uniqueness and attention to detail and makes the brand communication visually consistent.
Modern aerodynamic typeface
The rebranding effort includes a custom typeface created by GoBigname® type designers containing references to the dynamics of airflow when a plane is airborne. The result is a unique aerodynamic font introducing modern and dynamic aspects in the communication of Cruiser Aircraft, be it on the web or in their catalogs.
New product presentation concept
The designer team at GoBigname® managed to capture the element of aircraft craftsmanship in the presentation of new Cruiser Aircraft models. The font used for the names of individual models is reminiscent of handwriting synonymous with handicraft and calligraphy. The human touch on such a technologically advanced and precise product along with the new color palette help shift the manufacturer into the lifestyle category.
“Corporate Identity is to present a unified global identity for the manufacture and development of LSA aircraft, ensuring the immediate recognition of brand-customer communication through the iconic elements of the corporate logo backed by a custom-made Cruiser Aircraft Sans font. The typography of Cruiser Aircraft Sans has formed a successful positive subliminal link with the target aviation audience through www.cruiseraircraft.cz where a custom identity is being deployed across all graphical elements. The cooperation with GoBigname® has led to an evolution of the brand design taking advantage of its strong functional heritage in aviation.”
Marketing Communications Manager
Comprehensive visual ecosystem
New Cruiser Aircraft logotype
New Ruby Chrome emblem
Aerodynamic tailor-made font
A complete rebranding of a company helping small businesses with an all-in-one app, turning from a generic look to a consistently bold 'global-ready', 'online retail-ready', and 'digital-first' brand.