Driverama makes buying and/or selling a car online convenient, helps with securing its financing, or exchanging an old car for a new one. Everything was designed so that most processes take place on the website. Only the car pick-up and delivery take place in the physical world – and their new visual identity needed to reflect such an addition to the modern world.
A fluent device fluently depicting speed and quality
The PitstopGuy – the fluent device we created for Driverama's visual identity – looks like a Formula 1 team mechanic on purpose. We designed him to act as a brand mascot underlining Driverama's qualities. A big, bold, and visible element to impersonate all a customer would need when buying or selling a car – a fast and high-quality service.
A tile pattern to connect all the dots
A unique, tailor-made tile pattern resembling a road continues the theme of the Driverama logo. Not only does it support consistency through the whole identity and communication – it also offers endless possibilities thanks to an infinite number of configurations. Any individual part of the pattern can also be enlarged and used as a big, bold background. Talk about versatility!
"Launching a new automotive company? Not a piece of cake. Building a global love brand in a used-cars business? That's a real challenge! GoBigname has helped us with both. From finding the right name through choosing the brand archetype to defining the right colors and brand avatar, GoBigname has always been delivering outstanding outcomes.
Our corporate identity and sharp, absolutely recognizable, and perfectly reflects our core values. We enjoyed communication with the GBN team. Very professional but easygoing at the same time 5 out of 5 stars."
Chairman of the board Driverama
A brand new name & brand identity for a brand new brand
2 bold key elements – a fluent device & a versatile tile pattern
A complex brand ecosystem ready for both online & offline
A global brand with a memorable, true-to-philosophy, inspiring style