HB Reavis’ HUBHUB has gradually transformed from a co-working space to an ecosystem for both new and growing businesses, therefore it needed an identity that would work globally.
the age of Two-seconds-long attention spans
Designing just a logo is no longer enough because no one would be able to recognise it on social networks while flying over newsfeeds. Thus, a pattern that is easy to remember became the symbol for recognising the HUBHUB brand, linking communication together thanks to the variety of background spaces available for many types of content.
from social media to physical space
The choice of colour combinations takes into account the focus on a progressive target group and the use of materials in common HUBHUB spaces. The basic colour palette is complemented by a shadow hue that acts as an interlayer and produces a complex visual identity that is modern and variable.
NAME THAT IMPROVED BUSINESS MODEL
The pattern of symbols originates directly from the HUBHUB logotype. The random arrangement of individual symbols within the proportional network and the subsequent rotation creates a unique image system adaptable to different forms of use that range from the decorating of rooms to the branding of clothing.
Improved brand recognition And visibility
“No investment is more important than a business’s visual identity. The brand is what sells you and your product. In the tangle of many brands and visuals, HUBHUB is indispensable. GoBigname makes working with our logo and unique pattern a joy for every graphic artist, agency, and especially for us as one team.”
Community Marketing Manager, HubHub
New visual identity
Unique design pattern
Unique colour palette
Branding, naming & package design for a new set of products that help gamers become the leaders in the gaming world.