WORLD WIDE WEB
Global brand of the digital era
A new, award-winning visual identity complete with a 3D animated fluent device for the largest hosting services provider in Slovakia expanding to Europe.
THE POWER OF SIMPLICITY
It all started with a sketch full of emotions. We created a simple, hero-like mascot to carry a powerful message. The whole visual identity went on from there.
A unique symbol in support of consistency
With a clear idea of a humble but powerful mascot, we connected the fluent device with a brand symbol, creating consistency across the whole brand identity. The well-known www (world wide web), as well as Websupport's logo, was combined with the fluent device's mouth.
No modeling like 3D modeling
Ideal proportions of the fluent device were found thanks to plasticine, which moved us towards 3D modeling. In the 3D space, we enhanced the color and the overall expression adjusting individual elements such as eye flare (suggesting empathy), lower ear position (as a reference to humility), or a more bloated body (introducing a feeling of softness). Additionally, the mascot was depicted in different roles to underline Websupport's area of expertise.
“In my entire career, I could count on the fingers of one hand all the partners who exceeded our expectations. The GoBigname® team is one of them. We understood each other from the get-go not just on the level of the newest knowledge that we wanted to implement, but also on a human level. They patiently listened to our fears and walked us through them. Our collaboration did not finish with the new identity, that was only the beginning.”
Chief marketing officer for CEE
A fluent device consistent with the logo & the visual identity
A new, award-winning brand identity
A tailor-made typeface
A brand with all the elements for online and offline, local, and global communication