Linguistics

We can review names for cultural and linguistic impact in more than 60 countries. Think global from day one and save yourself a lot of money while avoiding embarrassment and negative media attention due to a “howler” or mistaken expression. Local translation specialists inspect names for potential issues such as:

• Cultural and urban language risks

• Pronunciation and spelling difficulty

• Offensive historical or contemporary issues

• Negative meaning and connotations

The outcome is a “presentation ready” analysis with recommendations from our specialists.