WE CREATE UNIQUE NAMES
Campaigns last a few weeks, logos for years, but names, great names endure forever. A strong verbal identity is a solid platform for building great brands that last generations. It doesn't stop with a company or product; you can further strengthen your brand by defining sub-brands in new categories or fitting them into existing ones in your portfolio.
- Company naming
- Product naming
- Service naming
- Platform naming
- Ingredient naming
- Technology naming
- Pharmaceutical naming
We audit existing names
Do you have some name proposals but do not know how to evaluate them?
Already have a name that works locally but wants to expand abroad?
There are more than 15 crucial points that can either make your name a success or weaken it if you miss them.
- Is your name positioning the brand?
- Can customers in many different countries pronounce it with ease?
- Do the name’s structure and rhythm have linguistic strengths?
- Are the necessary domains available?
We will prepare an in-depth report with recommendations you can pitch to your management and apply it to make the right decision
We help you manage your names
Do you have a complex brand architecture and struggle to harmonize the rules, if there are any.
Control how your employees, distributors, and partners use your brand names.
We provide exact rules for:
- Master brand versus sub-brand
- Creating new brand family names
- Creating freestanding names
- Consistent naming procedures
- Co-branding and partner branding
We will develop a naming guideline with examples you can share with your employees, distributors, or partners.