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We are living in a digital era, that is an unquestionable fact. Big brands understand that if they want to continue being successful,...

Sonic assets are like fluent devices one of the most effective and distinctive brand assets a company can develop. In contrast to its...

A real experience from the team behind 100+ company launches. How to name your company for global success? Here is the answer.

In this article, a special focus will be on a brand asset called fluent device. After reading this article, you will be able to...

A trademark can easily happen to be your company's most valuable asset - and its lack will be a lack of protection you'll sorely miss...

Do you know the main reasons for having your brand registered as a trademark? To many, it sounds either unimportant or intimidating...