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Sonic assets are like fluent devices one of the most effective and distinctive brand assets a company can develop. In contrast to its...

A real experience from the team behind 100+ company launches. How to name your company for global success? Here is the answer.

In this article, a special focus will be on a brand asset called fluent device. After reading this article, you will be able to...

A trademark can easily happen to be your company's most valuable asset - and its lack will be a lack of protection you'll sorely miss...

Do you know the main reasons for having your brand registered as a trademark? To many, it sounds either unimportant or intimidating...

Do you need an abstract or descriptive name? Different categories of company names bring different benefits. Knowing the different...