Návrh názvu a vizuálnej identity založenený na dynamike cyklistiky.
We were looking for the story of the name in Hawaii
How to transfer the joy of cycling for everyone to a new brand? The GoBigname® team found inspiration in Hawaii to create a cheerful and optimistic name that would deviate from serious competition. Cycling there is called Holo Kaa and when you move a lot, you say Holo Holo . This created a unique and resounding HoloKolo with the potential of a universal trademark for the whole world.
GoBigname® got the dynamics of cycling into the cheerful HoloKolo thanks to the unique lettering of the logo, which has an inclined character and a rougher cut. The letters o in the name not only evoke wheels, but their inclination literally brings movement to it.
- Komplexný vizuálny ekosystém
- Optimalizácia pre online aj offline kanály
- Nové logo odkazujúce dynamiku cyklistiky
- Unikátne typografické riešenie