A VISUALITY READY FOR GLOBAL GROWTH VISUAL
Global brand of the digital era
The UK-based Slovak company operates not only out of London and Bratislava. It also opened branches in Prague, Moscow, Edinburgh, and Palo Alto, California, which means a global brand presentation and a clear distinction from competitors. The new, simple, functional identity was designed to work both in communication and the analytical product itself.
AN ANALYTICAL APPROACH TOWARD AN ANALYTICAL TOOL
The Exponea color spectrum is more than colorful. It consists of twelve colors expertly picked for the most eye-catching, clean & clear data presentation. Exponea's main corporate color is yellow, and it serves fantastically maintaining consistency in analytics tools and communication.
The devil is not only in the colors – even the selection of fonts was handpicked to ensure good readability. In the area of critical analytical data, the functionality must come first!
AN E FOR AN EYE
Exponea's "E" became not only a symbol but an actual physical element of the brand. A real-life model is always ready for photo shootings or events.
- A strong, global-ready visual identity
- A wide color palette working all through their tools
- A physical element serving as a striking symbol
„Exponea is growing rapidly (now ranked number 31 in SaaS1000.com) at all its offices (London, Prague, Moscow, Melbourne, and Palo Alto) even though we compete with companies such as SalesForce, Adobe, and Oracle. We are grateful for having invested in our brand because from the very beginning; it helps us stand out in this competitive market. The people at GoBigname (especially Rudo) have done wonderful work, and our whole team is proud of our brand (especially our E). It helps us in both motivation and recruiting. Thank you!“
CEO at Exponea