If MailChimp can exist, then there can also be a brand like DingoDot, whose playful name and logo stand out from the crowd.
A friendly brand in the IT segment
Even though population analysis and targeted marketing are serious businesses, the client has nevertheless chosen DingoDot to be its visual name in order to make the brand more accessible and memorable. A key part of DingoDot is its socialising and relationship potential when communicating with customers, something provided by the original mascot.
Motion ready brand
Bigname also defined the rules for using fragments of the logo in different formats. This simple animation process enabled DingoDot to become an effective dynamic brand.
- Friendly brand in IT
- Visual naming
- New brand mascot
- Social media ready