DistrictFX is an international streetwear e-shop whose ambition is to become a brand covering both products and lifestyle.
Ready to expand
Bigname’s assignment was to rename the already well-known e-shop “nahodsa.sk” to something that would not hold back growth in new markets, while effectively expressing the new brand’s philosophy. The word “district” both symbolises the community around its clothes and expresses sales points at various events. The DFX shortcut allows the brand to be conceptually ready to incorporate other sub-brands such as DFX Music, DFX Art, and so on.
Custom font and style
Bigname has designed a customised font that works as the base for the logo and significantly distinguishes the brand from its competitors. The letter X was created as a sign that works with the smallest formats up to the design of the packages.
In order to outline the clothes the e-shop sells, the proposed colour combination was black and white together with highlighting red. The brands sold and the seller's brands do not conflict with each other, but rather visually complement them.
- Global ready naming
- Sub-brands concept
- Custom typeface
- Online/offline visual system